BEE SMART CONSULTING
No-nonsense Franchise &
Business advice.
No hype - No fluff - No BS
We help ambitious founders and growing brands build, scale, and sell franchises properly — with solid legal foundations, commercial reality, and franchisees who are actually fit for purpose.
If you want smoke and mirrors, we’re not for you.
If you want a franchise that works in the real world, you’re in the right place.
ABOUT ME
During my twenty eight years experience in hospitality I have gained a wealth of knowledge in Restaurants, Nightclubs and Bars, Hotels and as a Food to Go Expert. I was voted as a TOP 20 Hospitality influencer in 2023 The brands that I have worked for have been both Independent and large PLCs, enabling me to work on a larger scale or be agile to the needs of emerging brands.
Most recently I have successfully launched CUPP Bubble Tea into the Franchise Market. I have established CUPP as one of the fastest growing Food to Go brands in the U.K. CUPP now has 40 Sites open 170 contracted sites opening in the next five years, both in the U.K and Internationally.
With a strong work ethic, I believe in maintaining a positive mindset, working with great integrity and passion, striving to create a significant outcome for all tasks undertaken.
When you work with me you should expect an honest collaboration with transparency and consistency.
I believe in creating partnerships with a purpose.
NO NONSENSE HOSPITALITY & FRANCHISE ADVICE
Grow Your Vision
Franchise consultancy for founders who want it done right
Be Smart is a franchise consultancy and startup advisory built for people who are serious about growth.
We don’t sell “franchise dreams”.
We build commercially sound franchise systems that stand up legally, operationally, and financially.
Whether you’re:
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Turning a successful business into a franchise
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Fixing a franchise that’s grown too fast, too loosely
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Scaling with the right franchisees (not just any franchisees)
—we give you clear, direct advice and practical delivery.
Services
Complete Franchise Services
We can handle every moving part of franchise creation and growth — or step in for specific projects where you need expert input.
Franchise Creation & Structuring
We build franchise systems that are robust, scalable, and legally sound, including:
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Franchise Agreements
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Heads of Terms
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Franchise structure & commercial model
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Franchisee obligations, controls, and protections
No over-engineering. No loopholes. No nonsense.
Operations, Compliance & Systems
Your franchise only works if the systems work.
We produce franchise-ready manuals and frameworks, including:
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Operations & brand standards
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Health & safety guidance
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Food safety systems
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Day-to-day operating procedures
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Clear, usable, and written to be followed.
Turnkey or Ad Hoc Support
Full Franchise Build
End-to-end franchise setup, done properly:
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Legal structure & franchise documents
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Operations manuals
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Compliance guidance
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Franchise model setup
Ad Hoc Projects
Targeted support where you need it:
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Menu creation & food development
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Franchise document reviews
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Operational fixes & restructuring
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Franchise readiness assessments
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Straight answers. Practical solutions.
Franchise Brokerage & Vetting
We don’t sell leads — we qualify franchisees.
Using our automated CRM, we:
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Manage and nurture enquiries
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Filter out time-wasters
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Interview candidates by video
You only speak to people capable of running your business.
Current Client Roster
OUR LICENSES:
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Each store franchise fee will be £20,000 with a 5% royalty fee and 1% advertising levy.
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Minimum £80,000 liquid capital is required.
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A Multi-Store franchise is available where you will agree to open a specific number of stores or kiosks over a set time period usually within a certain area/region.
OUR LICENSES:
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Each store franchise fee will be £15,000 with a 5% royalty fee and 1% advertising levy.
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Minimum £80,000 liquid capital is required.
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A Multi-Store franchise is available where you will agree to open a specific number of stores or kiosks over a set time period usually within a certain area/region.
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OUR LICENSES:
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Each store franchise fee will be £70,000 with a royalty fee and advertising levy TBC with each brand.
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Minimum £200,000+ liquid capital is required.
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Different MPW store formats to choose from
OUR LICENSES:
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Each store franchise fee will be £15,000 with a 5% royalty fee and 1% advertising levy.
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Minimum £50,000+ liquid capital is required.
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A Multi-Store franchise is available where you will agree to open a specific number of stores over a set time period usually within a certain area/region.
OUR LICENSES:
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Each store franchise fee will be £19,950 with a 5% royalty fee and 1% advertising levy.
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Minimum £120,000 liquid capital is required.
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A Multi-Store franchise is available where you will agree to open a specific number of stores over a set time period usually within a certain area/region.
OUR LICENSES:
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Each store franchise fee will be £30,000 with a 2.5% royalty fee
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Minimum £100,000+ liquid capital is required.
OUR LICENSES:
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Each store franchise fee will be £25,000 with a 5% royalty fee and 1% advertising levy.
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Minimum £120,000 liquid capital is required.
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A Multi-Store franchise is available where you will agree to open a specific number of stores over a set time period usually within a certain area/region.
OUR LICENSES:
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Starting at £15,000
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Looking for Multi Unit Investors
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Low entry point
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6500 stores Worldwide
NEWS & EVENTS
Franchise Business Network Summit - Denver 2022
It's a great privilege to be a guest panelist at the International Franchise network event held in Denver Colorado . My topic Identifying factors to Grow Stronger, Bigger and Faster including multi-unit franchising.
Thank you Akerman for inviting me along.
GUEST SPEAKER AT THE BFA CONFERENCE
A fantastic day had presenting at the Multi-unit franchise conference ran by Venture Marketing and the BFA.
Looking forward to the next event.
Voted as Hospitality influencer
Voted number 8 of Modern Hospitality's top 20 influencers
TESTIMONIALS
Andy Hulbert supported the Warrens Bakery model becoming the fastest growth food franchise brand in the UK presently, with a pipeline of several hundred stores, as well as being the UK’s No.1 craft bakery.
His excellent social skills coupled with a very commercially minded and operationally led way of working, has meant Andy has been an instrumental part of our growth story and we look forward to continuing working together.
Mark Sullivan - Chairman Warrens Bakery
Working with Andy Hulbert at Bee Smart Consultancy has been a game changer for our franchising journey. He helped us refine our systems, strengthen our structure, and build solid foundations for scalable growth. His advice is practical, experience-led, and genuinely makes a difference.
What truly sets Andy apart is that he works as if it’s his own business. He looks out for us not just as professionals, but as people — with honesty, care, and long-term thinking at the heart of everything he does.
Today, we’re proud to be the largest independent soft serve business in the UK, and we feel far more confident and prepared for the next stage of expanding our franchise network thanks to his support.
Syed Hussan - FRURT CEO & Co Founder
I have always found Andy to be a positive and honest individual. The commercial advice provided gave direction and with his networking abilities, helped to grow our business. He managed to remove hurdles in our way, ensuring the business had a clear path to follow. We would highly recommend his services to any SME.
